The complete formula for a live session people stay to the end of: how to structure the hour, how to teach something genuinely useful and still arrive at an offer, how to handle the questions, and what to do in the days either side. If you have a course and no reliable way to put people in it, this is the highest-leverage seventy-six minutes on the site. Bring a notepad — roughly half of it is structure you can copy directly.
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