Articles
What we cut from the five-day course
What we cut from the five-day course
Our free course was originally two weeks long and covered the whole platform. Here is what came out, and the reasoning, in case it is useful for yours.
How to get your first ten students
How to get your first ten students
The first ten do not come from marketing. They come from a list of names you write by hand and ten messages that sound like a person wrote them.
Do you need an audience before you build a course?
Do you need an audience before you build a course?
No — and waiting for one is the most expensive way to postpone the work. What you need is ten people who already trust you, and you almost certainly have them.
How to price an online course
How to price an online course
Length, module count and hours of video are the wrong inputs. Price the outcome, sanity-check it against what the alternative costs, and pick a number you can say out loud.
How to record course videos at home
How to record course videos at home
You do not need a studio, a camera or a light kit. You need a quiet room, the phone you already own, and four bullets on a sticky note.
A course outline template you can fill in today
A course outline template you can fill in today
Outlining forwards is why people stall. Start at the finish line, ask what has to be true immediately before it, and the whole course falls out in about fifteen minutes.
How long should an online course lesson be?
How long should an online course lesson be?
The honest answer is as long as one idea takes. The useful answer is a constraint: under ten minutes, one job per lesson, and split anything that fights it.
Why students don't finish your course
Why students don't finish your course
Low completion is almost never a motivation problem. It is four structural problems, and all four are fixable in an afternoon.