Academy OS is a community for coaches, consultants and experts building their own academy — and the platform to run it on. Start with the free five-day course: one short training a day, and you finish the week with an outline and your first training recorded.
Write the one sentence
A transformation, not a topic. Who you help, what changes, and the objection you answer before they raise it.
Set three finish lines
Minimum, Target, Stretch — so the student who does a third of the work still walks away with something real.
Outline backwards
Start at the finish line and ask what has to be true immediately before it. Four to six modules, about fifteen minutes.
Record training one
Four bullets on a sticky note, the gear you already own, one take. Take one is almost always good enough.
Publish before you're ready
An unfinished course with students beats a finished course without them. Then message ten people you already know.
Courses that pace themselves
Modules, trainings and release timing — a lesson can open a day after someone joins, on their clock, not yours.
XP, goals and a finish line
A mission sentence, three progressive goals and points on real work. Students can see how far they've come.
A community and a calendar
A feed your students actually post in, and an events page for the calls and workshops you run.
Most people who could teach something never do, and it is almost never the material's fault. It's that the path from "I could teach this" to "students are logging in" is longer and vaguer than it should be.
So the first thing we give you isn't a feature tour. It's five days of work with an artifact at the end — a validated outline and one training recorded. Free, no card, and a coach reads what you write.
Free to join. Your progress is saved, and each training unlocks on your own schedule.
Five days, five short trainings, and you finish with something real: a validated course outline and your first training recorded. Not "you understand course design" — an artifact. Day one is the single sentence that decides everything else about your course. Day two turns it into three finish lines so students who only do a third of the work still get value. Day three outlines the whole thing backwards from the end, in about fifteen minutes. Day four you record training one with the equipment you already own. Day five it goes live, before it's finished, and you invite the first ten people. One training a day, unlocked as you go, and a coach reads what you write.
You have material. What you don't have is somewhere to send people. This course fixes that in one weekend: a name, an address that resolves, a catalog that argues rather than lists, five lines above it that tell a stranger who you are, and one public page that does the persuading. Seven short trainings, each one ending with something changed on a real screen rather than something understood. You finish with a URL. Not a design brief, not a plan for a website — a working address you can paste into a message, which is the only version of "launched" that counts.
Almost nobody finishes a course, and almost never because the teaching was bad. They finish training two on a Tuesday, mean to come back, and nothing ever notices they didn't. This course builds the thing that notices. Eight short trainings covering the three sequences every course needs — the welcome that sets expectations, the rescue that catches someone going quiet, and the completion that lands while they still feel it — plus merge tokens, conditions, and the single most useful idea in the whole subject: why waiting two hours beats sending immediately. You finish with one automation live in your own academy and a row in your Logs proving it fired.
Most courses are abandoned, and almost never because the teaching was bad. People leave because nothing in the course told them where the end was, how close they were, or that today mattered more than tomorrow. This course fixes that with five things you can configure this week: XP that tracks the work, a Mission that names the finish line, three goals so the student who does a third still wins, a countdown that makes today the day, and release timing that stops a course being a wall. You will end with a written Mission and three goals saved on your own course — not notes about them.
Most first academies are assembled from whatever was cheapest that month. That works until the day you want to know which of your students actually finished module two.
A short starter shelf on building and launching a course. Watch them right here — no need to leave and lose your place.
It's exactly the right point. The free five-day course assumes you have expertise and no course — day one is one sentence, and nothing before that is required.
No, and please don't buy any. Day four covers recording with the phone or laptop you already own, plus the one thing that genuinely matters, which is audio. Total spend: zero.
You can start free and build your whole first course without paying anything. When you're ready to go live on your own domain and take payments, book a walkthrough and we'll go through the current plans with you properly rather than in a footnote.
Usually yes. Bring the outline and the video files to a walkthrough and we'll tell you honestly how much of it transfers and how long it takes.
Both. The free course is coach-reviewed — someone reads what you submit — and you can book a free twenty-minute call at any point, including before you sign up for anything.
A site search engines can read
Blog articles, landing pages and video pages on your own domain — so people find you without an ad budget.
Email that follows up for you
Welcome sequences, recognition after a first win, a nudge when someone goes quiet. Set once, runs forever.
You review the real work
Students submit essays, files, links and code. You read them, comment, and approve — the thing a PDF can never do.
You built a course and nobody came. That is not a marketing problem you fix with a bigger launch — it is that there is currently no way for a stranger with your exact problem to find you. This course builds the four surfaces that make you findable and keep you interesting: one article that answers one question people actually type, one video that does the explaining before anyone books a call, one event that gives people a reason to show up on a date, and a feed that makes the place look inhabited. You finish with a published article and an event on your calendar. Both real, both live, both with a URL.
Most coaches price by looking at what someone else charges and then flinching downward. This course replaces that with a decision you can defend: what the outcome is actually worth to the person buying it, what it costs them to keep not solving it, how to package one offer instead of a menu, and how to say the number out loud without apologising for it. It will not hand you a figure — nobody who has not met your students can. It will give you the four questions that produce yours, and a checklist of what has to be true before you turn payments on.