Stop pricing by looking at what everyone else charges

Then flinching downward. This course will not tell you what to charge — nobody who has not met your students can. It gives you the four questions that produce a number you can state in a complete sentence and then stop talking.

See what's inside

4
Modules: 7
Practical lessons: Free
No card required: 1-to-1
A coach reviews your work

The number you picked, and the reason you cannot defend it

You looked at three people doing something roughly similar, took roughly the middle, and adjusted down because yours felt thinner. That is how most course prices are set, and it is why so few coaches can answer the question why that much without their voice changing.

Underneath it is a pricing method that guarantees the outcome: you priced the delivery. Six modules, four calls, twelve weeks. But nobody buys the inventory — a buyer is choosing between having a problem and not having it, and your production costs are the least interesting fact in that decision.

Then comes the part that actually loses the sale, and it is not a negotiation. It is a silence. You say the price, there is an ordinary pause, and you fill it with a discount nobody asked for.

What you will have when you finish

The outcome you sell, written in the buyer's words rather than as a list of what you deliver.
Real evidence of what the problem costs the people who have it — the ceiling your price sits under.
One offer in one sentence, with the boundary in it, instead of three tiers.
The pricing model that matches how your value actually arrives, and why the tempting one is usually wrong.
Your answers to the three objections, written as landing page copy rather than improvised in a call.

What you'll cover

1
Module 1 — What an outcome is worth
Pricing your time has a ceiling and pricing the outcome does not. Two trainings to find out which one you have been doing.
2
Module 2 — Packaging
The same work, packaged two ways, sells at very different levels. One offer, and the model that fits it.
3
Module 3 — Talking about money
The number is decided. Now the part that actually loses sales: how you behave in the four seconds after you say it.
4
Module 4 — Capstone
What has to be true before you turn payments on, in the order it goes wrong.

This is for you if

You have something worth paying for and have been giving it away because you cannot defend a number.
You know roughly what you want to charge and go quiet when somebody asks why.
You have been about to launch for a while and keep finding one more thing to fix first.
You have priced from your costs and ended up cheap and slightly resentful.
You want the reasoning, not a formula, and you can tell the difference.

Why this one is different

It does not hand you a number

It says so in the first training rather than letting you wait for one. Anybody quoting a figure without knowing your students is guessing, and the confidence is the product being sold.

It separates the floor from the ceiling

What it costs you to deliver sets a floor. What the problem costs the buyer sets a ceiling. Collapsing those into one number is the single most common pricing mistake, and it always lands cheap.

It covers the four seconds after you say it

Almost every discount a coach gives is given before anyone asked, in the pause. A whole training on stating the price in a complete sentence and being quiet — including a way to hear your own apology on a recording.

Questions

Will this tell me what to charge?

No, and it says so in training one. It gives you four questions — what the buyer walks away with, what it costs them not to have it, what it costs you to deliver, and what your packaging implies — whose answers produce your number. That number is a conclusion you can defend rather than a figure you copied.

Do I need a finished course before taking this?

No. Doing this work before you finish building is generally better, because what you are willing to charge changes what you are willing to build.

Can I actually charge on this platform?

On your own academy, yes — each course has a Monetization tab for the model, the currency and coupons, and payouts connect from Revenue. This particular academy, the one you are reading, has no checkout at all: everything on it is free.

What does the platform take?

There is a real platform fee on payouts, and there are payment processing fees. We are deliberately not printing figures here, because those numbers move and a page like this cannot keep up with them. They are shown on your own Revenue page, which is where you should read them from before setting a price.

What does the course cost?

Nothing, and there is nothing to buy at the end of it. If you want your offer pressure-tested before you put it in front of somebody who can say no, you can book a call, and that is free too.

How long is it?

Seven trainings over about a week, with a ten-day window. Two of them ask you to have conversations with real people, which is where the calendar time goes and is also the part that changes the answer most.

Decide it once, properly

Seven trainings. At the end you have one offer written in a sentence, the reasoning behind its price on paper, the objections answered in advance, and a checklist walked. Then you can say it and stop talking.