You have the material. Slides from a workshop you've run eleven times, a recording someone asked you to make, a document you keep sending to clients because you got tired of explaining it. What you don't have is an address.

So the plan becomes a website. And a website is a project — a designer to brief or a template to fight, pages that need copy you haven't written, a domain in a state of half-configured, and a launch date that moves twice. Three months in, the material is still in a folder.

The version that works is smaller and it fits in a weekend, because the thing you actually need is not a website. It's one address that loads, a catalog someone can understand the order of, and a single page with one job.