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HomeVideosStarting an email list from scratch

Starting an email list from scratch

The one channel you own, explained for someone starting at zero subscribers. Covers what to offer, where to put the form, and what to send once people are on it. Watch it after your course exists, not before.

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How to create an online course: the six steps, start to finish

How to create an online course: the six steps, start to finish

How to outline your online course

How to outline your online course

What is instructional design, and do you need it?

What is instructional design, and do you need it?

How adults actually learn: six assumptions worth designing around

How adults actually learn: six assumptions worth designing around

Tracks & webinars

Your First Course in 5 Days

Five days to a validated outline and your first training recorded. One short training a day, and you end the week with an artifact, not notes.

Your Academy, Live in a Weekend

A name, an address, a catalog and one public page — live by Sunday. You finish with a URL you can send to someone, not a plan for a website.

The Follow-Up That Runs Itself

Welcome, rescue, completion — the three sequences that decide whether anyone finishes. You end with one automation live and a log row proving it fired.

Make It Stick

Why students stop, and the five settings that keep them going. You finish with a Mission and three goals written into your own course.

Build the community around your academy

A long, unhurried conversation about building an online community: why most of them go quiet, what a founding group needs from you in the first months, how to set norms without policing them, and when a community is the wrong answer. Relevant the moment your second cohort starts, because the students who talk to each other are the ones who finish and come back. Eighty-five minutes, worth every one.

Run a live session that fills your course

The complete formula for a live session people stay to the end of: how to structure the hour, how to teach something genuinely useful and still arrive at an offer, how to handle the questions, and what to do in the days either side. If you have a course and no reliable way to put people in it, this is the highest-leverage seventy-six minutes on the site. Bring a notepad — roughly half of it is structure you can copy directly.

Design a course people actually finish

A full masterclass on designing online learning that works, for coaches who know their subject and have never had to teach it at a distance. It covers how to set an objective you can measure, how to sequence material so each piece earns the next, how to build practice into a course instead of bolting a quiz on the end, and where most self-made courses lose people. Watch it before you outline, and again after your first cohort tells you what confused them. Starts as soon as you register.